HRBL Wellness
For the launch of HRBL Wellness, we led creative direction and content production across e-commerce and social. The project included a full suite of launch imagery, 24 unique video assets with custom sound design, and a massive stills library to support Q1 content and beyond.
On the initial e-commerce project, we were presented with a challenge: the cans had not yet been filled, and did not have their lids. The solution was simple — we went to Whole Foods in search of a matching lid, shot plates of it, and composited each and every shot to make sure the client could stay on track for their launch.
Motion
Stills
