Pan-Seared Pacu:
Marinated & Oven-Broiled:
Prime Time Seafood
Prime Time Seafood asked us to conceptualize and produce a series of four videos, paired with unique stills and bespoke recipe cards to go with each.
The goal: communicate the incredible versatility of the Pacu fish — a sustainable, budget-friendly, and downright delicious alternative to common farmed species.
Intro:
Pacu Milanesa:
Logo Adjustments
The logo presented a unique challenge. While a vector file existed, the mark is based on a gyotaku print central to the brand’s Japanese heritage.
A simple inversion to white on black preserved the integrity of the mark while improving legibility, with scale and layout adjusted to suit the videos and recipe cards.
Before
After
Recipe Cards