Prime Time Seafood
Prime Time Seafood asked us to produce a series of four videos, each paired with stills and recipe cards. The whole project was built around the Pacu fish — a sustainable, budget-friendly alternative to common farmed species with a high fat content that tastes incredible.
Intro:
Pan-Seared Pacu:
Pacu Milanesa:
Marinated & Oven-Broiled:
Logo Adjustments
The logo presented a unique challenge. While a vector file existed, the mark is based on a gyotaku print central to the brand’s Japanese heritage.
A simple inversion to white on black preserved the integrity of the mark while improving legibility, with scale and layout adjusted to suit the videos and recipe cards.
Before
After
Recipe Cards